The Home Based Business Explosion
In the early 1980's a tiny blip appeared on the economic radar screen.
The blip showed a developing trend, the number of home-based businesses
were expanding from year to year. Now, 20+ years later, home based
businesses represent a major segment of our total economy. Home
Business Magazine, April 2003, states that "The $1 Trillion
home business market is broad-based and touches almost every demographic
and economic group" (p.37).
At present, the home-based business industry is growing faster than
ever. And why not, economic factors and the job market haven't been
this unfriendly for more than a decade. It seems that every day,
the newspapers are filled with nervous stories and statistics about
the economy, stock market, mergers, corporate fraud, business bankruptcies,
downsizing and the resulting and very troubling number of layoffs.
The headlines also say that the end of the JOB as we know it
has already arrived. America is losing hundreds of thousands
of manufacturing and technological jobs to the massive and less
costly labor forces of the third world. And then add superbugs,
incurable diseases, terrorists, war and the political instability
of dozens of international hotspots. Thus, adding some sense of
control to our lives becomes more and more important every day.
Now it's becoming clear, one more consequence of corporate and
social upheaval is the proliferation of home-based business opportunities.
Reasons that contribute to the fast growth of the Home Business
industry are many and include: The screaming desire to be our own
boss, avoiding office politics, increasing personal income opportunities,
the creation of another stream of income, the need to pursue our
own dreams, seeking self-sufficiency, getting out of the commuter
lanes, spending more time with family members, and, the desire to
recreate and play more often. It's also true that the computer revolution
and other technological innovations are making it easier to succeed
from home utilizing a virtual office, by using the computer, innovative
software, cell phones, voice mail, faxes, PDA's, e-mail and the
Proving that "increasing personal income opportunities"
is a reality, a readership survey performed by Home Business Magazine,
April 2003, states that the "Average annual household income
for households with a Home Business is $52,300.00, 26%+ over
the national median household income of $41,500.00 for those households
without a Home Business (p.37). Additionally, a Money Magazine
survey reported that 20% of home based businesses earn between $100,000.00
and $500,000.00 annually (Figures from ICR Research.). (4/03,
For those of you wondering how many Home Businesses are being started,
according to a study by the University of Ohio, "approximately
1,500 people start small or home-based businesses every day."
That's roughly 45,000 each and every month. About 1/4 of those
new businesses are in Network Marketing organizations and about
3/4 are people who want to work part-time. (The Everything Network
Marketing Book, by Margaret Kaeter, Adams Media Corp., Chap. 2,
Why are so many people migrating to Network Marketing? One
reason is that when comparing the start up costs of a standard business,
franchising and Network Marketing, it's not even a contest. Network
Marketing is by far the least expensive, costing from $50 to $500
to get started. Additionally, after being in existence more than
50 years the industry has solidified its credibility as an effective
business practice for distributing products and services. Network
Marketing also offers the compensation programs of established companies
that pay more experienced distributors to educate, support and mentor
you and the same compensation programs allow you to keep collecting
money even if you stop selling products. Add to this growing list
of perks, technology savvy leaders, effective and duplicatable training
systems, tax advantages and unlimited income opportunities including
the availability of residual income.
Network Marketing is remarkable - it can be so lucrative that MBAs,
and professionals are getting involved in distributing everything
from cosmetics to organic wholefood supplements. Many more each
month are thinking to themselves, "Who wants a corporate
cubicle anymore when you can have your own sales force and residual
It could be that a lot of overworked corporate employees don't have
their old jobs anymore. Whatever the reason, the Network Marketing
industry is huge and growing. The Direct Selling Association (www.dsa.org)
has estimated that there are nearly 8 million Network Marketer's
who produce $20 billion in annual sales in the U.S.A. and $100 billion
world wide. The growing movement of white-collar men and women
into Network Marketing shows no signs of letting up. And, it looks
like home-based selling will be one of the fastest-growing businesses
well into the 21st century.
Simplexity, is well positioned in the marketplace to take advantage
of the trends. We offer you the opportunity to work at something
you can love, promoting products that are easy to believe in and
having an exciting business you can call your own.